Abstract
With distance education rapidly expanding at many institutions, the successful promotion of services designed for distance learning faculty, staff , and students is essential since most of the students will never visit the library building. While many libraries have created a logo for their main Web page that is also used on publications and handouts, an evaluation of distance learning sites and portals reveals that few libraries use a logo specific for distance learning. Creating a brand identity is a marketing element under utilized in promoting distance learning library services. In the fall of 2004, it was determined that a distance learning specific logo would help to better promote services. The logo is used on all the library’s distance learning sites as well as publications including brochures, bookmarks, and presentations. The goal is to create a unique “brand” to unify all of the library’s distance learning materials. This poster session focuses on the history of the design and selection of the logo. During the creation process, several images were considered as logos. The poster describes the reasons for selecting one design over others, and includes tips for the institutional approval process. This poster demonstrates the uses of the distance learning logo to brand presentations, publications, and Web pages to successfully increase use of distance learning services, and create a name for the services.

Mary is the Distance Learning Librarian and Liaison Librarian to the Forensic Toxicology/Sciences at the University of Florida Health Science Center Libraries. The University of Florida has an extensive distance learning program with courses offered internationally. The Health Science Center Library supports six programs with more being developed. She has developed the library’s Web portal for distance learning. She initiated the successful design, obtained university approval and implemented the use of a Distance Learning Library logo to brand and publicize the Health Science
Center Libraries services available to distance learning students and faculty.

Linda is the Assistant Director of Outreach Services in the Health Science Center Library at the University of Florida. She has coordinated the Health Science Center Libraries’ Distance Learning Library Services for over three years. With Mary Edwards, Linda has successfully designed, obtained university approval and implemented the use of a Distance Learning Library logo to brand and publicize the Health Science Center Libraries services available to Distance Learning students and faculty.

The University of Florida has 45,000 students.